Morrow Coffee House

Café and coffee house · Logo Design

Mornings, well made. Logo Design by Madderquill, 2026.

The brief

A logo for a café and coffee house. It should feel warm, friendly and honest, and stay clear from a shop sign down to a small app icon.

The idea

"Morrow" is an old word for the morning. The symbol shows the sun rising out of a coffee cup: the first light of the day and the first sip of the day as one moment. The sun sits above the rim like a horizon, with a small gap of breathing space, so the mark stays clear even at tiny sizes.

Design direction

Warm, friendly, honest. Soft, round forms and sunrise colours. The rounded serif wordmark feels friendly and hand-made, while the tracked sans-serif descriptor keeps it modern and tidy.

Typography

Fraunces (Headline font) — soft, rounded serif — wordmark, headlines and menu titles. Free Google Font, SIL Open Font License.
DM Sans (Supporting font) — clean geometric sans — descriptor, body text, prices and small labels. Free Google Font, SIL Open Font License.