Work · Brand Identity

Sevrine

Fine-jewellery house · Brand Identity

One line, drawn for life. Brand Identity by Madderquill, 2026.

Sevrine presentation cover

The brief

A complete brand identity for a fine-jewellery house whose pieces are made to order from recycled gold. It should feel established, quiet and personal, and work from a 2 mm engraving to a shopping bag.

The idea

The Single Line. Every piece is one length of gold, bent by hand and closed with a single pearl. The monogram is that gesture made into a letter: an S drawn in one continuous stroke, ending in a pearl. The system around it keeps the same restraint — space, one piece, one gold detail.

Design direction

Luxury, minimal, refined and sensual. A porcelain ground, a fine champagne-gold line, an elegant Didone serif and one deep Garnet for the box and the shopfront.

Typography

  • Bodoni Moda (Headline typeface) — elegant Didone serif with italic — headlines and product names. Free Google Font, SIL Open Font License.
  • Tenor Sans (Wordmark and text typeface) — airy, evenly spaced capitals — wordmark, labels and body text. Free Google Font, SIL Open Font License.

Colour

  • Porcelain#F7F3EE
  • Bone#E9E1D6
  • Blush Stone#D9BFB5
  • Champagne Gold#B8975F
  • Taupe#8C8178
  • Garnet#5E1F26
  • Onyx#161412

Brand Identity by Madderquill